The Bogleheads® are a group of investors who follow the investing philosophy of John C. Bogle, the founder of Vanguard. Bogleheads emphasize regular saving, broad diversification, and sticking to one’s investment plan regardless of market conditions.

Bogleheads follow simple investment principles that produce risk-adjusted returns greater than those achieved by the average investor. These principles are based on Nobel prize-winning research, but they are really very easy to understand. And most importantly, they work. Successful investing is not a complicated process, and it can be accomplished by anyone with a small amount of effort.

Although Bogleheads investing may seem simple, it is based on decades of comprehensive research showing that buying and holding the whole market consistently outperforms alternative strategies.

Bogleheads® is a registered trademark of the John C. Bogle Center for Financial Literacy, a non-profit organization dedicated to improving financial literacy.